The 2015 Barolo Ludo is the most accessible offering in the Poderi Luigi Einaudi portfolio, and this is absolutely intentional. Fruit is sourced from all the estate's major vineyard sites (the youngest vines), including Cannubi, Terlo and Bussia. The so-called Terrazza parcel that they farm in Cannubi was put into this wine instead of the single-vineyard expression. Ludo has a shorter maceration than the other wines (at 18 to 20 days). This vintage is healthy, dark and exuberant with a full and generous set of aromas that span from dark fruit to cola and balsam herb. Mint and eucalyptus also appear. By the way, this wine comes with some really cool cardboard packaging. The bottle is hidden in what looks like children's building blocks. ~ 92+ Points, Monica Larner, Wine Advocate, Jun 2019 An Italian wine of great class that expresses the characteristics of the individual sub-zones from which the grapes that compose it come from, in particular the power of Bussia (in Monforte d’Alba) sweetened by the elegance of Cannubi (in Barolo) in a perfect balance guaranteed by Terlo (Village of Barolo). With the vintage 2017 we will add also the grapes of Monvigliero (In Verduno). With a brilliant red colour slightly amber with time, exuberant in its fragrance of fruit and spices, of great body, full and velvety with a long final taste of goudron and spices. The tannic characteristics guarantee a long life in bottle in the best vintages, also 20 years. The first production is been about 11,000 bottles.

Poderi Luigi Einaudi was founded in 1897, it is particularly well known for its Dogliani DOCG wines from the Dolcetto grape, as well as its range of Barolos.